Sunday, October 17, 2010
It's a QR Code. If you scan it with your smart phone camera via a QR Scanner app, it opens a video or URL.
It sounds complicated, but it's not.
For example, I downloaded a QR scanner from the iPhone app store. There are a ton of free ones out there. I use the AT&T Scanner and QR Scanner.
A few weeks ago there was a code to scan in the Sunday Best Buy ad. When I scanned it, the code launched a 5 minute YouTube video of the highlighted band recording their song - very cool behind the scenes video.
I'm writing a blog post at work about us doing this on business cards to either our corporate home page or to our personal LinkedIn page. The QR Code pictured here goes to my LinkedIn public profile.
When will sports cards have QR codes on the back?
I think this is another way to give the collector extra content and make cards more digital. Some types that I'd like to see the QR code linking to:
- A video of a current player talking about the upcoming season.
- A video of a player talking about a career highlight. A 500 home run series having a member of the club talking about hitting #500.
- Upper Deck or Topps running giveaways with some of the codes for free cards and boxes.
- A video of a historic moment.
- A video link of the player signing the card you have.
There are a lot of possibilities and it would add some life to the industry.