Jim Lansford's 1952 Bowman Small Eludes Me

Jim Lansford: Why does your '52 Bowman Small cost so much?

I've been working on a Dallas Texans, 1952 Bowman Small team set for year or so now. I'm almost complete, except for Jim Lansford!

His '52 Bowman small is constantly listed at $65 on eBay, but it never sells. Apparently I'm not the only one who thinks $65 is too much. The most I've spent for any card in this current set is about $20 - it isn't graded quality, but that's a not a big deal to me for this team set.

Perhaps I should contact the seller if it doesn't sell? Is that unethical?