Tuesday, March 15, 2011

Blogger Central at the National Sports Collectors Convention

I'm continuing my blog posts on Opportunities for Improvement with the National Sports Collectors Convention. Last week I blogged about a Ron Santo charity, simple ticket prices and a free sneak peak.

These are all ways to improve partnerships, pricing, marketing and vendor opportunities with the National. Hitting those keys areas can make the National more than just a sports memorabilia show - it can become a premier conference standard.

My question to the National: Is this the media most influential to your buyers?
The answer: Probably not.

Most collectors and hobby enthusiasts are not referring to page 2 of the ESPN website for their hobby news. They are reading sites like this and this and forums like this. It's time the National made it easier for their most influential outlets to cover their event. They need to have a Blogger Central.

What is Blogger Central? 
It's a conference room with tables, chairs, outlets, free wifi and a place for bloggers to collect their thoughts and report on the National Sports Collectors Convention while they are at the event. Bloggers who want to write about the National should have to request credentials so they can have access to an area to report on their experience. Credentials should include:
  1. Access to Blogger Central room to report
  2. Access to some of the National organizers for interviews
  3. Access to behind the scenes of the National
Some of the blogs may not get the hits and media attention that some ESPN2 writers do, but in my opinion they are more influential to the buyers at the National.

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