Tuesday, March 8, 2011

The National and Ron Santo's Legacy - Give to JDRF

This summer, the National Sports Collectors Convention should partner with Ron Santo's favorite charity, the Juvenile Diabetes Research Foundation (JDRF).

On Monday I blogged that I would dedicate the next several posts to ways the National can improve. Partnering with JDRF in honor of Ron Santo is a great first step.

Santo was a Chicago legend, a hero to many fans, and an inspiration to millions of Americans suffering from Diabetes.

I'd like to see the National partner with JDRF to raise money for the foundation. Some ideas to do this:
  • Turn the Preview Night (4 hours on Wednesday) to the JDRF night - all admission funds go to the foundation. 
  • Host an auction of memorabilia donated by some of the vendors attending and friends of Santo.
  • Host a dinner after the Wednesday night show to benefit JDRF
There are several things that can be done to raise money for this charity. With the National in Chicago, you have a collection of fans who had a connection to Ron Santo, cheered for him when he played and cried when he lost his final battle. Let's give his fans another opportunity to think of Ron and the causes that were close his heart. The National can:
  1. Provide focus on one cause for one person's legacy
  2. Grab the attention by making it a one night event or proceeds from the entire weekend 
  3. Engage and focus collectors
  4. Make it easy to take action by having an auction, a dinner or proceeds from the weekend donated. 
There is plenty of time to make this happen.