
The announcement of Beckett Media's newest magazine,
Cheer!, created some strong reactions from readers of the
blog post.
Tracy Hacker from Beckett Media responded to the reaction and offered everyone a free copy of the magazine. The following people accepted the free magazine: Rob at
VOTC,
CMW,
Laloosh, Brian at Play at the Plate, and Daniel.
My role was to receive the magazines from Tracy, distribute them to who wanted them, and I decided to provide small survey.
So far I have received responses from 4 of the 5 people. Here are the questions in the survey and the results in their
entirety:
After you receive the magazine and review it, answer the following questions using a 1-5 scale where:
1 = Strongly Disagree,
2 = Slightly Disagree,
3 = Neither Agree nor Disagree,
4 = Slightly Agree
5 = Strongly Agree
Survey Questions:
1. The articles were well written.
2. The photographs/images were well done.
3. You would like to see more cheer leading collectible information in the next issue.
4. You would buy the next issue.
5. Give me your take - additional comments.
Brian at Play at the Plate:Q1. 3 Neither Agree nor Disagree
Q2. 4
Slightly Agree
Q3. 3 Neither Agree nor Disagree
Q4. 1 Strongly Disagree
Average score: 2.75Q5. - The Pompoms and Circumstance article effectively covered the history of
cheerleading, but the two interviews were just "so-so."
- The magazine was color throughout which was good. The magazine says it is a "photographic tribute to football's sideline sweethearts" and it is just that. It isn't really about collectibles.
- The magazine makes it fairly clear there isn't much collectible in this area.
- I don't have any interest in buying this product.
Rob at VOTC:Q1. 4 Slightly Agree
Q2. 2 Slightly Disagree
Q3. 3 Neither Agree nor Disagree
Q4. 1 Strongly Disagree
Average Score: 2.5Q5. The quality of writing by Beckett columnists is always, engaging and informative. However, to position this venture as anything but a "Chic Mag" for collectors is a serious stretch, and quite honestly an insult to my intelligence.
In addition, the photography was mediocre at best, most all of it was
API footage and not near the quality of say Sports
Illustrated's, week-by-week cheerleader galleries. (Oh. by the way,
they are free.)http://sportsillustrated.cnn.com/multimedia/photo_gallery/0910/nfl.cheerleaders..week6/content.1.html#
To make a claim that there is a collectibles market for NFL cheerleaders, at all is a stretch. This was clearly evidenced by the team by team coverage, where every noted "collectible" were autographed photos and/or calendars.. These are commodities not collectibles. The only way an autographed photo of an NFL cheerleader is going to become collectible is if one of the following happens:
1) The cheerleader goes into a career in politics and becomes successful.
2) The cheerleader becomes a movie, music, or TV star.
3) The cheerleader later does a
photoshoot for Playboy then, maybe, that autograph photo becomes collectible.
The only
meaningful collectibles from this genre I can see would be very limited and regional in scope and that would be original full squad signed photos or posters of the original Dallas Cowboys, as well as there uniform.
Would I spend $7.00 on this magazine of my own money? No chance in hell - that's 2 packs of cards.
LalooshQ1. 2 Slightly Disagree: First reactions was - "There were articles?" Any middle
schooler could write those articles.
Q2. 4
Slightly Agree: Nothing wrong with photography.
Q3. 1 Strongly Disagree: Not enough people collect this stuff and they are most likely perverts.
Q4. 1 Strongly Disagree: Rather give my $7 away to charity.
Average Score: 2.0Q5 Does anyone really collect
cheerleading collectibles? It was done to make a quick buck from perverts who get get their free porn off the
internet.
Nuff said.
EDIT 10/29: CMWQ1. 4 Slightly Agree
Q2. 5
Strongly Agree
Q3. 4 Slightly Agree
Q4. 2 Slightly Disagree
Average Score: 3.75Q5 The articles are fine and the photography is excellent. I’m just not sure about the concept and who Beckett is targeting as an audience here. I don’t think this magazine would fare well with the serious sports collector or the 30+ crowd. Not sure it fits with the younger crowd either. Maybe the teenage market would purchase this type of thing but that seriously limits the audience. I honestly feel that this would be something men would pick up in the store, look through the photos for a minute or two, and put it back on the shelf.
I'll post the other two responses once I receive them. I sent an email to
CMW and Daniel last night.
Tracy - Thank you for the free magazines to distribute. Please let me know if you'd like me to add your comments to the article or you can post your reply in the comments section.