Monday, March 9, 2009

Topps 3D Cards Come to Life Today

Is this the game changer Topps was looking for?

Today, Topps rolls out their 3D Live baseball card. Just hold it in front of a webcam and you'll see a 3D avatar of the player. Sounds pretty cool. Rotate the card in your hand and the image rotates as well.

The card codes are found in packs of Topps 2009 Baseball Series 1. Go to, enter the code, select the player and hold it up to the web cam. This probably isn't so cool to the autograph or jersey card collector, but I think it's a good way to get more kids involved. What's next for this technology?

  • Could you have multiple players on the screen/desk?
  • Could you have players playing a game?
  • Can they speak?
  • Will we get classic video from great plays of the past? I'm thinking Kirk Gibson '88 home run trot and Mookie Wilson's slow roller to second!
With layoffs happening at card companies, authentication issues at others, it's nice to see a change in the industry that doesn't involve some kind of scandal.

You can read more about it here and here.


Anonymous said...

Seems like a silly gimmick to me... remember those CD-ROM cards from a few years ago? Or the talking cards from the late 80s?

But who knows, maybe it will catch on.

JRJ said...

Paul - You're totally right - I think it is a gimmick. But I'm a geek for technology and new things and while this probably is a gimmick for you and I, I think it could help bring in a younger crowd.

I think it has potential and could grow: some 3D classic plays, more avatar interactions, etc.

night owl said...

It has no appeal to me. But just watching my daughter, I know it will have appeal to kids who are baseball fans.

My daughter and her friends live in a computer. So this is right up childrens' alley.