Sunday, February 7, 2010

Topps Million Card Giveaway - waiting... waiting...

I bought a few packs of Topps 2010 yesterday as we try to decide which set to collect our Mets in this year. On Friday I blogged about our inability to make a decision.

In one of our packs we received a redemption code for the Topps Million Card Giveaway. Great news . . . until I went to the Topps web site to enter the code. They aren't accepting codes yet.


Why release a product, include codes and a URL to accept them, but not accept them for another week or two? What sense does that make?

This is a failure of the Topps Marketing Department. It's simple - you need your infrastructure and support to be ready by the time you launch a product. It's hard enough to launch a new product that your customers will want - there is so much research and development cost that goes into that. The easy part should be making sure your back-office is prepared for the product.

I (and others who are buying Topps 2010) have a redemption code card that I can't do anything with for more than a week. It's bad enough that customers have to wait 4-6 week after they enter the code to see what they will receive, but now we have to wait another week before entering the code?

Come on Topps - do better. Fail.


William Noetling said...

This is, unfortunately, SOP for Topps. The codes are really similar to their ToppsTown codes, which for the last two years have been inserted into packs, and just like this set, are not valid for a couple of weeks after the cards hit the stores.

I think it's mostly to give everyone an even playing field. Also, the codes are valid for like 6 months to a year, which is pretty good.

Tim said...

Look at my latest Topps rant over on my blog Enough Already.

Anonymous said...

It's Febraury 15th and they are still not taking codes on their website!

Million Card Giveaway said...

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