According to the writers at Mashable, the social media guide, Topps' use of web cams was only out-done by BMW Z-4 campaign.
I blogged in March about the Topps 3D Cards. I think the technology could be cool and a great technique to teach kids about baseball (for the purposes of this example), but we're not there yet. Right now, I side on this being a gimmick.
I hope Topps continues to improve and add to this technology. As I mentioned in March, I'd like to see:
- players playing the game?
- get classic video and reenactments of the history of the game like Kirk Gibson in '88 and Mookie Wilson in '86.
I like reading Mashable, but I don't agree with Topps being #2 on this list.
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2 comments:
If Topps' little gimmick is the second best example of 2009, Augmented Reality is not ready for prime time.
@Paul - I think you're right, but the web cam usage in the other campaigns was done to help promote a product. For Topps, the web cam usage was the product.
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