Thursday, June 17, 2010

More Foursquare Marketing for Card Shops

Card shops need to embrace social media marketing. Yesterday that was YouTube, Facebook, Twitter and even Flickr. Today, location based tools like Foursquare are the next component to the marketing plan.

A few weeks ago I blogged that Sports Cards Stores Need Foursquare. Today, I have another example of how this can work in a card shop.

Sports Authority stores are now offering $10 for mayors of their stores. This is rewarding frequent visitors, providing an incentive for the mayors to buy more, providing an incentive for those close to a mayor status to keep visiting and incorporating the social element by letting everyone see this carrot.

A card store can easily apply this same promotion.

More information on the Foursquare promotion with Sports Authority stores is here.

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