- Pay $10-$15 to get into the Museum store (paying to get in a store?).
- Pay $15-$29 for one of Tony Dungy's books at their museum store (the books are $10 cheaper online).
I've been to several book signings and I have never been charged to:
1) walk through the doors of the store and
2) buy the book from them if I already have it.
The stores and museums I've been to for these events understand their goal is to bring people into the store/museum and get new memberships - not make a few dollars on a book or entrance into the store.
- Entrance to the museum and book store was free while Tony Dungy was signing
- I could bring my own copy of Tony Dungy's book to get signed
- They offered a 10% discount to become a Hall of Fame Insider Club member
- Give all members first in line access to the Dungy book signing