I'm on the FansEdge email list, I've bought from them and StarsLive 365 in the past, and I did the Pete Rose event earlier this year. So why am I getting an email for the Joe Frazier autographcast with barely 24 hours to react? The Frasier signing is Friday, May 2, at 4:00pm ET.
Does anyone over there have a marketing background? FansEdge should send the email to their subscriber list and any other list rentals two or three weeks before the event and a follow-up email to people who registered a few days before. I shouldn't be getting my first notification about this the day before.
FansEdge should also give fans the opportunity to watch the autographcast without making a purchase. Then while watching Frazier sign, if they decide to make a purchase, then speak to a customer service associate.
Heck, lets take this a step further. When Frazier is signing autographs for the dealers and private signings, make it a web chat. Let someone sit and type next to Joe and ask him questions that people can submit.
This has a lot of potential - but based on the e-marketing campaign for the Frazier event, I'm not convinced FansEdge and StarsLive 365 can raise it to the level the web event should be.