From what I've gathered on the message boards and on the Beckett blog, the new site debut hasn't been the smoothest launch. I'm not on the inside, so I really have no idea. Converting web sites are tough and there's always room for improvement. Plenty of sites get rebranded all the time and plenty have issues. It's not uncommon or unique to Beckett. I'm making the not-so-smooth assumption based on the collateral damage I'm reading about on their blog.
- Set up one post on the blog for each issue. (price guides, fees or no fees, navigation and lost/found). Right now, one entry for all issues is too confusing and too big.
- Establish one online host for each issue.
- Have one evangelist answer questions on the other blogs that are questioning the new site. Don't engage the readers and say, "you're wrong." Understand their concerns, take the feedback, and get back to them with answers.